Touch Tech Venture Sensel Closes Out $28M Series A

On Tuesday, Sunnyvale, California-based Sensel announced it closed the second tranche of its Series A round, bringing the total haul for this round to $28 million.

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Investors in the round include Susquehanna International Group (SIG), Morningside Group, SMiT, Palm Commerce Holdings Co. Ltd., Chariot Gold Limited, SV Tech Ventures and InnoLinks Ventures.

Sensel is in the touch interface business. Its PressureGrid sensor technology can be integrated into touchscreen displays and other touch-enabled surfaces.

The company says its technology offers two functions: high accuracy position reporting and force sensing capable of detecting between 1 gram and 5 kilograms of pressure for each contact point. Sensel said in its announcement that its technology responds to “any object” and can work underwater or if the user is wearing heavy gloves. Its sensor layer is flexible and can be integrated into folding displays, or “behind a flexible AMOLED display, a non-display touchpad, steering wheel, or any surface area where a high-resolution force sensing experience is desired.”

Joan Wang, managing director at SIG, said, “We believe Sensel’s high-resolution and cost-effective touch sensing solution will create a new era of innovations in human machine interfaces across industries, from gaming, to robotics, industrial machinery and medical equipment. SIG has witnessed not only the exciting development of Sensel technology, but also progress in the team’s management and maturity over the past three years. We are glad to join the other investors as Sensel enters a new phase of its business.”

Sensel intends to use its fresh funding to expand its production, customer support and supply chain capabilities.

“Since Sensel’s founding in 2013, we’ve worked tirelessly to create a sensor that outperforms existing touch technologies on every metric and at a lower overall cost,” said Sensel Co-founder and CEO Ilya Rosenberg. “This financing brings us closer to our ultimate goal of improving how people experience the products they rely on every single day.”

The company says it has raised $38 million since it was founded in 2013. No information about the company’s valuation was disclosed.

Illustration: Li-Anne Dias

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