Parsable Raises $60M Series D For Frontline Worker Tech

Technology for the future of work is often associated with those who operate from a desk–think Zoom, Slack, or Airtable

But that neglects frontline workers, according to Parsable CEO Lawrence Whittle. 

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“The one or two good things out of COVID, and there aren’t many, is that it’s highlighted that frontline workers are important and they need modern digital tools,” Whittle said.

Parsable raised $60 million for its Series D round as the critical role frontline workers play gets more attention. The company, which now has more than $133 million in total funding, connects workers at industrial firms to the information and systems they need to get the job done. 

With Parsable, employees are able to use the most updated digital work instructions on mobile devices. Employees can use the platform for product inspections, to shut down complex equipment, and for work that requires precision.

Activate Capital and Glade Brook Capital co-led the round, which included participation from:

With the new funding, Parsable plans to expand distribution, especially internationally, build out integrations with other systems, and make its products more accessible for large groups, Whittle said. The company plans to grow in areas including Asia, EMEA, and Latin America.

Parsable counts companies like Georgia-Pacific, Shell and Henkel among its customers. The company’s Connected Worker Platform is used in more than 130 countries and is available in 14 languages, according to a statement from Parsable.

The company currently has four verticals–consumer packaged goods, packaging, natural resources, and discrete manufacturing (the production of specific items). Whittle said he hopes that within a year or so, tech for frontline workers becomes more of a “primetime market” and the company can expand into additional verticals.

“I think the world doesn’t fully understand how big this market is, this industrial or frontline worker market,” Whittle said. “I do think this is really going to open up the technology world’s view that there’s a lot outside of Silicon Valley.”

Already with the COVID-19 pandemic, the company has seen 155 percent growth globally for completion of work safety procedures by its consumer packaged goods customers between March and May, per a company statement. It’s also experienced 11x global growth in registered users compared to last year.

The company last raised $45 million for its Series C in April 2018, per Crunchbase.

Illustration: Li-Anne Dias

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