Here's Who Made Money On Ring's $1B+ Purchase

Morning Report: Amazon spent a lot of money on a thing called Ring. Who put money into it? These folks.

The Show That Shall Not Be Named missed the boat on Ring, a WiFi-connected doorbell company. But 21 individuals and groups did not. And now that Amazon has spent over $1 billion on the smart home company, those folks made out pretty well.

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But too often we don’t really spend much time looking at the folks behind the deal. So in that vein—and bearing in mind the usual Crunchbase News disclosures given that some of these people might own part of our parent company—here’s the list, first of rounds, and then investors, that Ring picked up before it exited to one of Seattle’s giants.

How Much

Seed: $1 million
Series A: $4.5 million + $5.5 million
Series B: $28 million
Series C: $61.2 million
Series D: $109 million

For reference, that sums to $209.2 million, giving Ring a roughly 5x multiple on invested capital. For how that fits into the greater constellation of exits, check here.

Who Came Out Ahead

And here’s the list of who put capital into the company, in paragraph form, as bulleted lists get long in the tooth after the fifth entry. From top to bottom: Kleiner, First Round, Goldman, CRV, True, Felicis, Qualcomm Ventures, Upfront, VTF Capital, QueensBridge Ventures, Cherubic Ventures, DFJ Growth, Shea Ventures, Virgin Group, Amazon Alexa Fund, Grishin Robotics, Sidekick Fund, American Family Insurance, Konstantin Othmer, and Stephen Russell.

Look at all those people smarter than a stupid television show.

Post updated to remove an individual incorrectly included in the investor list.

From The Crunchbase Daily:

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