GetAccept Dives Into Sales Enablement Platform Following $20M Series B

GetAccept aims to help small and medium-sized businesses close more sales, starting with automating sales enablement and engagement to assist sales reps in closing remote deals by being personal, communicative and engaging.

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Swedish entrepreneurs and Y Combinator alumni Samir Smajic, Mathias Thulin, Jonas Blanck and Carl Carell founded Palo Alto-based GetAccept in 2015 after recognizing that only 20 percent of sales deals are ever closed.

“We all had a passion for sales, and though we were all running different companies we recognized the big challenge of generating leads and when to hand those over to sales,” CEO Smajic told Crunchbase News. “There are always the superstar sales reps who are very engaging, they listen and communicate in a good way. They make the process not seem like a sale.”

Sales began moving more online five years ago, and to meet demand, GetAccept will offer new functions and capabilities for its all-in-one sales platform now that it has $20 million in Series B funding in its pocket. Led by Bessemer Venture Partners, this investment brings GetAccept’s total fundraising to $30 million, which includes a $7 million Series A round in 2019 led by DN Capital, according to Crunchbase data.

Alex Ferrara, partner at Bessemer Venture Partners, said in a written statement that GetAccept’s approach is “ambitious.”

“They have built a world-class product, prepared for business transactions that continue to shift permanently online at a rapid pace,” he added. “We look forward to partnering with GetAccept on the journey ahead.”

With this new round of funding, Smajic said GetAccept is poised to grow on a global level. It already has a presence in Europe and the United States, but will expand in those countries as well as into new geographies.

It will also work on product development, including a deal-room management platform that removes the traditional “pushy” behavior during the selling process. For example, using machine learning, the platform will provide guidance on what to do to move the deal to the next step in a more engaging way.

GetAccept is one of 23 companies focused on sales engagement or sales enablement that together raised just over $1 billion in venture-backed funding in the past five years, according to Crunchbase data.

Meanwhile, the company has doubled its growth year over year, and Smajic sees that sustaining over the next two years as the shift to remote selling impacts how companies make their decisions.

“We’re addressing how you run a deal online,” he added. “As more small and medium-sized businesses focus on the best buyer experience, we see our growth sustaining and even accelerating.”

Illustration: Dom Guzman