Fintech & e-commerce Retail and Direct To Consumer Venture

Thrasio, Branded Bag Mega Funding Rounds For Amazon Retailer Rollups

Thrasio and Branded Group, two startups that acquire successful Amazon resellers, have separately raised large rounds of new venture funding as the e-commerce sector continues to draw intense investor interest.

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Thrasio said it brought in another $750 million of financing from a group of existing investors, including Oaktree Capital Management and Advent International. This comes a month after the Medfield, Massachusetts-based digital consumer goods company raised a $500 million debt facility and seven months following  $260 million in Series C funding led by Advent.

Thrasio acquires successful Amazon third-party businesses and direct-to-consumer e-commerce brands and integrates them into its digital consumer goods platform. The company said the new funding will go toward acquisition activities. Company leaders have previously said the business has been profitable since inception.

Branded, which also consolidates smaller retailers selling on Amazon’s platform, has reportedly raised $150 million in a fresh funding round led by Target Global. The company, which only recently emerged from stealth, says its goal is to acquire proven Amazon brands and grow them by 100 times by applying expertise in marketing, merchandising, supply chain and product development.

Venture investors poured $2.4 billion into 128 funding rounds for e-commerce and retail technology startups in the U.S. in 2020, according to recent Crunchbase data. That’s compared with $2.5 billion in 195 deals in 2019, and $6.8 billion via 600 deals the year prior. Overall, investors have sunk $21.1 billion into global e-commerce companies since 2016 and $9.4 billion into U.S. companies during the same period of time.

— Crunchbase News reporters Christine Hall and Joanna Glasner contributed.

Illustration: Li-Anne Dias

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