Visual Design Testing Platform Applitools Raises $31 Million Series C From OpenView

Have you ever had one of those experiences when looking at a website you visit frequently, and there’s something that’s just off? Maybe a button didn’t load or a series of icons failed to properly resolve.

But what might be a minor inconvenience to us users is the entire job of software testers and other quality control professionals. And as you can imagine, spotting the differences between two (or twenty) different versions of software can be a serious sinkhole for time.

Happily, for the testing profession, there’s more help on the way.

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Today, Applitools announced that it has raised $31 million in a Series C round led by OpenView, with participation from the company’s existing investors Sierra Ventures, Magma Venture Partners, iAngels, and La Maison. Jim Baum, a venture partner at OpenView, will join the Applitools board. Including this round, Applitools has raised more than $46 million, according to the company.

Applitools is an Israeli startup founded in 2013. The company’s platform helps teams perform visual cross-checks in a more scalable way, by offloading some of the cognitive load to computers taught to spot and report on differences between an official reference design (e.g. what software is supposed to look like) and screenshots of what software actually looks like in production.

Performing visual cross-checks remains one of the more manual and time-consuming aspects of the software development and release cycle. In a statement, Jim Baum characterized the task as “one of the few remaining bottlenecks in the continuous [software] delivery process.”

Applitools says it has tens of thousands of users across 300 companies, and its service has provided over 100 million visual comparisons and one billion component level validations.

The fresh capital will be used to expand the market for its visual testing and monitoring service through growing its R&D, operations, and sales efforts.

For Applitools customers, gone are the days of squinting to find the differences between screenshots. Leave that to computers. Humans have more important work to do.

Illustration: Li-Anne Dias

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