Chili Piper Secures $18M Series A For Customer Conversion Platform

Chili Piper raised an $18 million round of Series A funding to show remote sales teams some love with its inbound revenue acceleration platform.

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The San Francisco-based company was started by co-founder and CEO Nicolas Vandenberghe and his wife, Alina Vandenberghe in 2016. Its suite of tools helps sales teams connect with inbound opportunities after a potential client fills out a form on a website, Nicolas Vandenberghe told Crunchbase News. Chili Piper Meetings, in particular, synchronizes buyer and seller calendars to book appointments, as well as provides an opportunity to speak to a sales rep via voice or video instantly.

Base10 Partners led the new investment, with participation from Gradient Ventures and Flashpoint Venture Capital. With this latest round, Chili Piper has raised nearly $22 million, including a $3 million seed round in 2019 led by Flashpoint.

As part of the investment, Base10 General Partner TJ Nahigian will join Chili Piper’s board of directors. He said in a written statement that the company fits into Base10’s “thesis around leveraging software and cloud solutions to automate tedious tasks.”

“While software has eaten the world, automation is the practice of putting that software into the hands of the next generation of workers,” he added. “We see the next generation of sellers demanding solutions to instantly connect them to buyers and shortening the time to close.”

With this new capital, Chili Piper plans to grow its team, invest in product capabilities and expand its sales and marketing efforts. The company aims to double its research and development team and already has 49 employees in 45 cities, Vandenberghe said.

Some of the new functions will help remote sales teams work more effectively and respond to buyer behavior quickly. In one instance, Chili Piper was able to help a client double its customer conversion rates, he added.

“We are going to build other products to help customer-facing teams, as well as more R&D features, such as the ability to send email directly to a person, suggesting a time to meet,” he said. “With additional capital we can do so much more.”

Illustration: Li-Anne Dias