Twitter said Tuesday that it will acquire mobile engagement platform OpenBack.
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The Dublin-based company is Twitter’s first acquisition of the year, according to Crunchbase records. Terms of the deal were not disclosed. The most recent purchase Twitter made before this was messaging software company Quill in December 2021.
OpenBack, a seed-stage company, focuses on making push notifications more relevant for users. It’s backed by investors including Enterprise Ireland and Startup Sesame. The team will join Twitter, the social media giant said in a tweet on Tuesday.
“The best push notifications bring people to the conversations they care about on Twitter,” Jay Sullivan, Twitter’s head of consumer product, wrote. “But irrelevant notifications are a distraction. With millions of people visiting Twitter via notifications every day, we want them to be timely, relevant and engaging.”
The acquisition comes as Twitter’s been in the news for other matters. Tesla CEO Elon Musk recently became the largest outside shareholder in the company, purchasing a 9.2 percent stake. Musk was also supposed to join Twitter’s board of directors, before declining the board seat over the weekend.
Twitter has acquired at least 66 other companies over its lifetime, per Crunchbase data. Among its most notable acquisitions were Periscope and Vine.
Illustration: Dom Guzman
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