What if you could use AI to create a [blog post] launching your [apple fruit drink] to [young parents]?
That’s the exact example given by Typeface, a San Francisco-based generative AI startup that announced its launch on Monday with $65 million in its arsenal. Funding came from Lightspeed Venture Partners, Menlo Ventures, M12 (Microsoft’s venture fund) and Google Ventures.
The company’s AI platform is tailored specifically for “enterprise content creation” — companies can create product shots, blog posts, social media ads and job posts that meet brand specifications and tailor marketing to niche audiences.
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The company is working with a handful of companies including Sequoia Benefits Group to create optimal headlines, test different media assets, and even brainstorm content ideas.
“By adding brand affinity to generative AI, Typeface allows enterprises to harness their collective creative power for unique expression of their stories and imagination,” said Typeface CEO and former Adobe CTO Abhay Parasnis. “Now, any company can transform content into a value multiplier.”
Funding to generative AI startups reached its peak in 2021 with over $3.9 billion. But 2022 wasn’t much different — while funding dried up in many other sectors, the industry garnered over $3.7 billion in venture funding.
Typeface joins an ever-growing list of generative AI companies tailored for enterprise-grade marketing. Jasper, a Texas-based AI startup, can churn out blog posts, email ads, Facebook posts and video scripts “10 times faster” (than humans, I assume). San Francisco-based Writer works with huge brands like Spotify, L’Oreal and UiPath to increase content output and traffic searches.
Which begs the question: What will the future of marketing jobs look like in an AI-laced industry?
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Illustration: Dom Guzman
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