UserTesting Raises $100M, Acquires Norway’s Teston 

Human insights tech startup UserTesting has landed $100 million in a new round of funding, the company announced Thursday.

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UserTesting’s Human Insight Platform lets companies get feedback from customers on-demand so they can learn more about how to improve customer experiences. Insight Partners led the Series C round, with previous investors Accel, Greenspring and OpenView also participating.

UserTesting, which is based in San Francisco, now has more than $148 million in total funding, according to Crunchbase. It last raised $45.5 million in a Series C round led by Accel in January 2015.

“Customer centricity has evolved from being an aspiration to an expectation,” Insight Partners Vice President Rebecca Liu-Doyle said in a statement. “Companies across industries are now expected to absorb feedback—on a continuous basis—to deliver an ever-improving experience.”

The new money will be used to expand UserTesting’s presence in Europe and Asia and speed up product development.

Along with the new funding, UserTesting announced Thursday that it acquired Teston, a European startup that provides multilingual experience testing for customer feedback, according to a statement. The acquisition of Teston will help with UserTesting’s push to expand in Europe. UserTesting opened a European headquarters in Edinburgh, Scotland last year.

“Teston fits nicely within our product portfolio and reinforces our ability to give customers the fastest access to the human perspective, globally,” UserTesting CEO Andy MacMillan said in a statement. “They have built a playbook for localization that will enable us to serve our customers who wish to get feedback in European languages and beyond.”

UserTesting also acquired two companies last year, according to Crunchbase. It purchased UserMuse in January 2019 and Truthlab Technologies in October 2019.

Teston, which is based in Oslo, Norway, had $2.8 million in seed funding, according to Crunchbase.

Illustration Credit: Li-Anne Dias

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