Briefing

The Briefing: Faire Raises $400M, Mixpanel Closes $200M round, And More

Here’s what you need to know today in startup and venture news, updated by the Crunchbase News staff throughout the day to keep you in the know.

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Faire raises $400M for wholesale marketplace

San Francisco-based Faire, an online wholesale marketplace connecting brands with retailers, announced it raised $400 million in a Series G round led by Durable Capital Partners, D1 Capital Partners and Dragoneer Investment Group.

The round sets a valuation of $12.4 billion for the company and brings its total funding to date to more than $1 billion.

Founded in 2017 by Square alumni, Faire said it has sold over 125 million products in the last year. It counts 300,000 retailers across North America and Europe, as well as 40,000 brands from over 80 countries, as users of its platform.

— Joanna Glasner

Mixpanel closes $200M round at $1.05B valuation

San Francisco-based Mixpanel secured a $200 million Series C from Bain Capital Tech Opportunities at a $1.05 billion valuation. Mixpanel’s product analytics solution helps companies understand how customers use their products and services.

Founded in 2009, the company has raised $277 million to date. It last raised a $65 million Series B investment led by Andreessen Horowitz in 2014.

— Chris Metinko

Conductor lands $150M

New York-based Conductor, a provider of marketing intelligence software with a focus on search optimization, announced a $150 million raise in a funding round led by Bregal Sagemount.

Founded in 2005, Conductor was acquired by WeWork in 2018, but the company bought itself back from WeWork in 2019.

The new funding round brings Conductor’s total valuation to $500 million.

— Joanna Glasner

Public offerings

Samba TV files for IPO: San Francisco-based Samba TV, which provides AI-driven advertising and analytics software for connected TVs, filed to raise up to $75 million in an initial public offering. The company plans to list on the NYSE under the symbol SMBA. Founded in 2008, Samba previously raised over $45 million in known funding, per Crunchbase data.

— Joanna Glasner

Illustration: Dom Guzman

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