Qwilr, a document design and automation tool, is poised to take on the United States and Europe with some new investors in tow.
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The Sydney, Australia-based company closed on a $7.25 million Series A funding round led by AirTree Ventures, as well as Skip Capital and Typeform’s co-founder Robert Muñoz. Existing investors Point Nine Capital, Right Click Capital and Macdoch Ventures also participated in the round.
Since its inception in 2014, Qwilr has raised a total of $9.25 million, including $2 million in a seed round in April 2017, according to Crunchbase data.
The company’s tool enables users to create beautiful, intelligent and interactive sales documents, such as proposals, quotes and pitches, that the user can use to interact and collaborate with customers, Qwilr co-founder and COO Mark Tanner told Crunchbase News.
Qwilr also integrates with business tools, such as Salesforce, HubSpot, Slack and Xero, to automate essential business tasks for efficiency, as well as alert sales reps when customers and potential customers are interacting with documents.
“It boggles my mind that sales and marketing reps still send PDFs to potential customers,” John Henderson, partner at Airtree Ventures, said in a written statement. “The traditional business document suite is antiquated, clunky and lacking basic functionality, which should be table stakes in the age of the cloud and is even more imperative in a remote working economy.”
Meanwhile, Tanner said the new funding will help Qwilr accelerate expansion into the U.S. and Europe, and evolve the product to make customer communication even more seamless.
The company’s growth has doubled year over year, and the goal is to continue investing in the U.S. and Canada, he added.
“The United States is just shy of half of our revenue and is the biggest market for software,” Tanner said. “We started with six employees in the U.S. and plan to have north of 20 people, mainly in sales and marketing, by the end of the year.”
Illustration: Dom Guzman