Customer experience platform Squelch announced today that it is launching from stealth. The company also raised an $8 million in a Series A round led by Shasta Ventures and Correlation Ventures.
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Founded by Giorgina Gottlieb and Jayaram Bhat, a venture partner at Shasta Ventures, the company aims to use a data-driven approach to aid customer success agents. The two met because of their interest in wine, which led to the pair building a wine analytics project. Since then, their goals have morphed into developing software for Fortune 500 companies.
According to its site, Squelch connects and processes a company’s data with API integration. Its machine learning-based platform then continually monitors these systems to improve its index. When service agents are addressing a client’s need, the software runs queries based on that index and provides the agent with insights related to the question and customer at hand. The platform integrates with existing, popular workflows and applications like Salesforce, Slack, Box, Confluence, and Google Drive, according to the company.
Squelch emphasizes that its customer service platform takes only fifteen minutes to install (plus additional time to download current data) and requires minimal training for company agents. Ease of use seems to be a theme in its overall marketing strategy, as the company believes it can disrupt an industry in which customer support agents are not very confident, citing a study by market research firm Dimensional Research.
According to its press release, Squelch will use the funding to further product development and expand sales and marketing.
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