New York-based Zoomin raised a $52 million Series C to help push its go-to-market operations and grow internationally after doubling its customer base last year.
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The new round was led by General Atlantic, with participation from returning investors Bessemer Venture Partners, Salesforce Ventures1 and Viola Growth. The company has now raised $73 million to date since being founded in 2016.
Zoomin helps companies manage their technical content — such as user guides, manuals and community discussions — and attempts to create a better customer experience for those looking for information on how to use tools and software.
While some may consider such stuff to be “boring content,” co-founder and CEO Gal Oron said with more companies becoming software companies, such content is exploding and making it more readily accessible and easy to use is important for all customers.
“That is our gold,” he said of technical content. “It is amazing how important this asset is.”
Aside from go-to-market operations and international growth, Oron said the 100-person company also will look to move into new verticals. While it mainly has worked with software and hardware companies, even financial services and health care firms are building software and therefore have technical content they need to manage.
The company doubled its customer base in 2020 and now works with more than 70 companies.
“This is becoming more and more critical,” said Alex Crisses, managing director, global head of new investment sourcing, and co-head of emerging growth at General Atlantic. Crisses said that especially is true as the level of complexity for solutions only is ramping up.
“What is the next 12 to 24 to 26 months going to look like?” he asked. “Content is just proliferating.”
Creating a market
Although there is a need to manage technical content, Oron said he sees few competitors in the market that do what Zoomin can do. He sees Zoomin’s platform as sitting between content managers and large customer interface providers such as Salesforce, Pendo and ServiceNow.
While it is possible Zoomin could see acquisition interest from some of those large companies down the line, Oron said the company has an enormous market ahead of it and could grow to be its own large company.
“It’s not often when you can build your own category,” he said.
Even if that category is not the most headline grabbing.
“You can call it sexy or not, but it’s a high-value add,” said Gary Reiner, an operating partner at General Atlantic.
Illustration: Li-Anne Dias.
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