The Mom Project received its highest investment to date on Wednesday to help the Chicago-based startup guide businesses eager to connect with and hire working moms.
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7 Global Capital led the company’s $25 million Series B funding round that also included Citi, Synchrony, High Alpha and Silicon Valley Bank, alongside existing investors Initialized Capital, Grotech Ventures, OCA Ventures, Aspect Ventures, Wintrust Financial, IrishAngels and Engage Ventures, the company said in a written statement.
Since founded in 2016 by CEO Allison Robinson, The Mom Project has raised a total of $35.6 million, according to Crunchbase data. That includes an $8 million Series A round of funding in 2018. This year, tennis icon, investor and mom advocate Serena Williams joined the company as a strategic adviser to further mobilize the mission, the company said.
The Mom Project’s community of over 275,000 talented professionals and more than 2,000 companies links moms with small businesses and family-forward leading brands, especially important as everyone adapts to working remotely amid the COVID-19 pandemic, the company said.
The funding will be used to expand enterprise product offerings and partnerships, as well as to introduce new ways to support women throughout their motherhood journey–beyond their job search.
“We’re in a unique moment in time where companies are embracing flexible work and prioritizing inclusion, and the moment is right to rapidly accelerate our efforts to unlock the potential of moms in the workplace,” said Robinson in a written statement. “We’ve proven to our customers that hiring and retaining moms isn’t just a nice thing to do. It’s good business, and we’re empowered by the scale of impact we can achieve with this round of funding.”
Illustration: Li-Anne Dias