Some Personal News: WhatsApp As A Growth Hack

Editor’s Note: Some Personal News is a mini podcast series where hosts Natasha Mascarenhas and Sophia Kunthara share notes from their reporter’s notebooks, explain what the week’s headlines mean to them, and laugh a little bit, too. Listen to Episode 4 on Spotify or Apple Podcasts.

Another week, another episode of Some Personal News. So far this season, we’ve talked about recent tech IPOs, visas, and quarterly reporting. Now, we’re taking a look at how a tech giant’s messaging app is helping smaller players around the globe.

This week, Natasha talks about how WhatsApp has become an integral part of day-to-day operations and growth strategy for small businesses in other countries.

We want to hear from our listeners: What you liked, what you didn’t like, and what stories you want to learn more about.

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