Silk and Sonder is helping women with their daily self care in a way that is easy and fun. And it now has a new round of capital to expand its subscription-based mental wellness company.
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Redpoint Ventures led a $3.6 million seed round with participation from two angel investors. The new funding gives Silk and Sonder a total of $4.2 million in funds raised, founder and CEO Meha Agrawal told Crunchbase News. The company raised a pre-seed round in 2019 backed by Red Giraffe Advisors, 122West Ventures and 500 Startups.
Agrawal had the idea for the San Francisco-based company three years ago to help women find authenticity, wellness and productivity.
In 2019, the company began offering monthly subscriptions for $19.99 that include a hand-curated journal delivered each month with pages for life-coaching exercises and mood and habit trackers. Subscribers also have access to a private community for peer-to-peer support and proprietary virtual content.
“Silk and Sonder is a habit in and of itself, and that is part of what makes it easier to keep up with it,” Agrawal said. “I saw our audience feeling discouraged with the bullet journal, in part because they couldn’t get theirs to look like the ones they were seeing on social media. Here, you can find an online community that fosters space for mental clarity, but also a space to show off your creativity.”
The new funding will be used to elevate emotional health offerings by understanding insights about users. Many of the women share information about their lifestyles, beliefs and values, all aspects that Agrawal said will contribute to a more personal interaction with the brand. She is also hiring more employees and scaling the virtual programming.
Tens of thousands of customers are already using Silk and Sonder across the U.S. and span generations, ethnicities and socio-economic levels, she added.
Next up, the company will be working on expanding its reach, elevating the experience for members and creating new offerings using data provided by subscribers.
“We are solving an incredible problem in a unique way,” Agrawal said. “Women are digitally bombarded, and they need to disconnect in order to reconnect.”
Feature photo of Meha Agrawal courtesy of Silk and Sonder
Blogroll illustration: Dom Guzman
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