SevenRooms Boosts Restaurant, Hotel Guest Experience Platform With $50M Series B

Ever walk into a restaurant or hotel, and the staff greet you by name? SevenRooms, which is helping hospitality providers give guests personalized experiences, received a big cash infusion to bring that level of service to a place near you.

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Founded in 2011 and venture-backed by Amazon and Comcast Ventures, the New York-based company raised $50 million in a Series B round led by Providence Strategic Growth, SevenRooms’ co-founder and CEO, Joel Montaniel, told Crunchbase News.

The new capital brings the company’s total funding raised to $79.6 million, according to the company. SevenRooms’ last round of funding was a $5.1 million venture round in 2017, led by Amazon, according to Crunchbase data. As part of the investment, Providence Strategic Growth’s Managing Director Adam Marcus will join SevenRooms’ board of directors.

SevenRooms’ data-driven guest experience platform for the hospitality industry gives clients access to guest data in order to make them feel at home. Data can be gathered at multiple points, from taking a reservation to online orders, that then enable restaurants to personalize offers and reward continued patronage, Montaniel said.

“We help clients understand their guests so before guests walk in, they can create touchpoints that are meaningful,” he said. “When we looked at systems that restaurants used, we saw one thing missing, which was guest data. All data was in the heads of the staff, but not in their system.”

Since the company’s last raise, SevenRooms has grown its revenue by more than 100 percent each year, Montaniel said. In addition, the company’s clientele have largely stemmed from enterprise, which now includes MGM Resorts International, Bloomin’ Brands and Mandarin Oriental Hotel Group, he added.

The company plans to use this latest funding to support its ongoing global expansion and continue to invest in its technology focused on helping operators build profitable and direct relationships with their guests. Most of SevenRooms’ clients are in the United States, so Montaniel said he sees an opportunity to grow internationally.

“Our growth is going to come from a mixture of hiring people and setting up small satellite offices,” he said. “We just hired in Australia to build out our Asia Pacific business, and we’re developing an outpost in Hong Kong and Singapore. We also are developing partnerships where people want to connect with our system and distribute it to their own customer bases.”

Illustration: Li-Anne Dias