Office catering platform Thriver, formerly known as Platterz, is expanding its food-centric roots to provide culture-driven workplace programs aimed at driving employee engagement and promoting wellness.
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“Rebranding to Thriver is a natural expansion for us,“ Eran Henig, co-founder and CEO, told Crunchbase News. “We have been piloting our wellness and meditation programs since October, and we thought our official expansion deserved new branding to support what we want to provide companies with.”
The Toronto-based company’s new vision is accompanied by a new round of $33 million in Series B funding led by Viola Growth. Aleph, Altair Capital, FJ Labs, Journey Ventures, Vertex Ventures Israel and Union Tech Ventures also participated in the investment. The new funds give the company a total raise of $53 million since 2016. This includes a $15 million Series A round closed in 2018, according to Crunchbase data.
Natalie Refuah, partner at Viola Growth, said in a written statement that Thriver is helping customers adapt to remote employees by offering new ways to engage them.
“Since its inception, Thriver has focused on providing software products that strengthen corporate culture. It started with a B2B marketplace of meal plans, and it now has an opportunity to fulfill its expanded vision, beyond food, by providing personalized culture programs and wellness experiences that will help companies maintain their unique culture, even while working from home,” she said.
A new workplace
Since founding the company more than five years ago, Henig and Yishay Waxman, co-founder and president, were working primarily in North America, opening additional offices in Los Angeles, San Francisco and New York. Now armed with a new suite of professional development tools, including virtual experiences, they are ready to expand into Europe and other markets, Waxman said in an interview.
The new funding enables the company to create new workplace programs around wellness, education and teambuilding, as well as double down on research and development, and marketing functions. Those two areas are where the company will bring in additional hires over the next year, Henig said.
“What’s happened during COVID-19 is that companies we are working with and signing on are dismantling their kitchens and boxed meal services and are asking us to help with their offices outside of North America,” Waxman said.
In addition to the workplace programs, Thriver is shifting the focus of its “dine-in, dine-out” tools, Henig said. Its Thriver Card is a reloadable prepaid card that provides remote employees with the funds to pay for corporate perks and office essentials. Meanwhile, its group ordering tool that was used to provide daily or weekly workplace meals for employees and catering for meetings, is now helping companies feed employees safely through meal services or at grocery stores.
“It will enable employees to transfer their dining allowances to go out, buy groceries or invest in programs, such as group fitness, cooking classes or mental health sessions,” he added.
Blogroll illustration: Dom Guzman
Feature photo of Eran Henig and Yishay Waxman courtesy of Thriver.