Optimizely, which competes with Adobe to help companies of all sizes create better digital experiences for their customers, just scored $50 million in funding from Goldman Sachs and Accenture Ventures.
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Along with the new venture funding round, the San Francisco company received $55 million in financing from Bridge Bank. The new money will be used to invest in customers and build out their teams. They will also strengthen their current relationship with Accenture. It currently has 500 people across its global offices and $200 million in total funding.
“How do we take a non-technical organization, like a marketing organization, and enable them to do something like experimentation,” said Dan Siroker, the co-founder of Optimizely. “And that’s where we’ve been the most successful.”
It brings experimentation to a wide variety of companies at different stages of their life cycles, from subscription ads in the New York Times to mileage plan options in Alaska Airlines.
He says that mission changes whether you’re an Uber, or an older enterprise company, but some goals stay the same: every company wants to test 10 times more things than they already do. And Optimizely presumably wants to be the de facto experimentation platform for all organizations—no matter how small, large, or dynamic.
An example hails from his time as the director of analytics in the Obama administration. He tested two different pictures to see which image would get someone to sign up to vote in the campaign.
While Optimizely is just a drop in a bucket filled with SaaS companies that want to make businesses more efficient, Siroker told me something that hints at their competitive edge. Optimizely plays part tech and consulting company when convincing customers that have been around for decades to care about their digital experience. And that group of customers often has the most catching up to do.
Illustration: Li-Anne Dias
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