Founded in 2015, Nanit produces computer vision-enabled baby monitors, helping parents obsess over the amount of sleep that their children are getting each night. Its HD camera, meant to give a bird’s-eye view of a baby’s crib, is equipped with night vision and zooming capabilities, as well as temperature and humidity sensors.
Parents can access more data with the subscription-based Nanit Insights service. The app collects and synthesizes sleep trend data including sleep time, sleep onset (the time it takes a baby to fall asleep), sleep efficiency, and the number of times a parent visited the baby during the night. It also provides parents with access to night time-lapse videos and video history. The app will then makes suggestions based on a baby’s sleeping habits.
Prior to this round, the company raised $8.5 million in a Series A last May and $5.5 million in a Seed round led by Upfront Ventures in June 2016. Its latest round brings the aggregate funding for the company to $28 million, according to Crunchbase.
According to the New York and Tel Aviv-based company, it currently partners with retailers buybuyBABY and Amazon. The new injection of capital will be directed toward expansion efforts in the U.S, Canada, and Europe, as well as on adding engineers and designers to the Nanit team.
The demand for informative, smartphone-enabled devices is growing in most industries, and as more millennials begin to have families, parenting is no exception. Baby-tech is reaching newly innovative heights—from Milk Stork’s milk shipping service to 4mom’s robotic infant seat, mamaRoo, which rocks babies to sleep. The rise of a generation that doesn’t plan to suffer through endless sleepless nights without at least gathering some data about how to make it better is well upon us.
Editorial Update: A previous version of this article stated that Nanit raised a $6.6 million Seed round and $10 million Series A round. It has since been updated.