Real estate content platform Aryeo has raised $3.65 million in seed funding, the company told Crunchbase News.
The Boston-based startup aims to streamline content in the real estate industry, helping agents get photos and other types of content where it needs to go. Hyperplane Venture Capital and Amplo led the seed round.
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If you’ve bought or sold a home before or done any late-night Zillow surfing, you know how important photos and videos are to a home listing. Photos and 3D tours are essential to selling a home, especially now, according to Aryeo CEO Branick Weix, given the COVID-19 pandemic and the social distancing guidelines that have come with it.
“It’s very similar to a Dropbox system, but it’s more tailored to the real estate industry,” Weix said in an interview.
Aryeo goes a step further than Dropbox. When content is uploaded into the system, Aryeo automatically makes promotional materials for the property, such as flyers, Facebook ads and a website.
One of Weix’s first jobs in high school was as a photographer taking photos for real estate agents. Most people don’t even realize that’s a job or industry, he added.
The idea for Aryeo came about when drones became more popular and real estate agents were interested in using drone footage to market homes. Aryeo’s co-founders Weix, Brendan Quinlan, and Matt Michalski began a drone photography business in Minnesota, but it wasn’t long before agents began asking for more content, and the team realized all of the pain points involved with getting content where it needed to be.
“How things normally work for many of these agents, they just have content emailed to them and they have to download it to their computer and then they have to go to all these sites separately,” Weix said.
Consolidating content in a “highly fragmented marketplace with multiple data sources” is a pressing need in the real estate industry, and Aryeo’s platform can universally solve the problem, Hyperplane VC managing partner Vivjan Myrto said in a statement.
The company was founded in 2019, and Aryeo processed more than 50,000 homes last year, or about 1 percent of the total annual home sales in the United States. The company works with more than 40,000 real estate agents and photographers and operates in all 50 states and countries including Canada, Belgium, Australia, and South Africa.
The company, which currently has around 15 employees, plans to use the funding to hire, especially in sales and customer support, Weix said. Most of its work so far has been with photographers, but the company is expanding and building out tools to work more with agents and brokers.
Aryeo bootstrapped for the first 1.5 years and grew through word of mouth before raising $3.6 million in outside funding.
Illustration: Li-Anne Dias
Photo courtesy of Aryeo.
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