Enterprise SaaS Sales & Marketing

Dooly Raises $20M To Automate CRM Input For Salespeople

Dooly is automating the process of entering notes into a customer relationship management tool so salespeople can spend more time selling.

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Now armed with $20 million in new funding, the Vancouver, Canada-based company plans to scale, which includes investing in more talent and product development.

The new funding, which represents the company’s total funding to date, includes a $3.3 million seed round, led by boldstart ventures and included BoxGroup, as well as $17 million in Series A funding, led by Addition. Battery Ventures, boldstart ventures, BoxGroup, MANTIS, SV Angel 1 and a group of strategic investors also participated in the Series A.

The concept was founded five years ago by Justin Vaillancourt and Kris Hartvigsen, who were figuring out what problems people were having in workflow within revenue teams.

Dooly screenshot

Historically, the technology put in place was very siloed information hubs that didn’t align with the way people work or distribute information from one side to the other. This process starts with the notes teams take in their meetings, Hartvigsen told Crunchbase News.

On average, salespeople only spend 34 percent of their day selling, resulting in obvious lost income for both businesses and sales professionals, according to Salesforce.

“For salespeople, putting information in Salesforce 2 can be like asking them to clean the toilets,” he said. “Everything takes away from revenue, which can sacrifice the paycheck. We are focusing on connecting experiences for end users so they can be the best version of themselves at work.”

Hartvigsen estimates Dooly saves teams between three and 11 hours a week in administrative work.

He also said the company saw some churn during the pandemic, but net revenue retention was 160 percent. Users are also engaging with the product between two and five hours per day.

As part of the investment, Ed Sim, founder and managing partner of boldstart joins Dooly’s board of directors. Sims said he was initially attracted to the team and its vision, as well as the product’s interface.

“I view Kris and Justin as gems. Rarely do you hear about entering data being joyful or something you love to do,” Sim said in an interview. “We see people banging on the system all over the world. A movement is being built and this funding will build the team.”

Dooly screenshot courtesy of the company.
Illustration: Dom Guzman


  1. SV Angel is an investor in Crunchbase. They have no say in our editorial process. For more, head here.

  2. Salesforce Ventures is an investor in Crunchbase. They have no say in our editorial process. For more, head here.

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