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Customer Engagement: Acquire Raises $6.4M Series A To Unify Communications

Customer data can come from a lot of sources, and Acquire is developing a software platform to ensure sales and customer support see every encounter at one time.

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Acquire’s customer engagement platform lets businesses integrate and manage their communication tools, such as Salesforce, Slack, Facebook and Twitter, into one real-time omnichannel view.

“One of the most common things customers are asked to repeat why they are calling because the agents don’t yet have that information in front of them,” Acquire co-founder and COO Amritpal Dhangal told Crunchbase News. “We provide a unified place that brings all of the channels together and allows the company’s agent to have the entire view. This now brings context.”

Acquire provides a timeline view of customer communication across all channels, enabling teams to respond quickly and with context from one simplified dashboard.

The San Francisco-based company on Thursday announced it secured a fresh round of funding to expand its platform. Base10 Partners led the $6.4 million Series A, with participation from S28 Capital and Fathom Capital. This brings Acquire’s total funding raise to $11.8 million since the company was co-founded by Dhangal and Laduram Vishnoi in 2016. Acquire previously raised a $5.4 million seed round seven months ago.

In addition to its San Francisco headquarters, Acquire has offices in Boston, the United Kingdom and India. The company plans to use the funding on its go-to-market strategy and build out its marketing and customer success teams, Dhangal said. Acquire already has 120 employees and plans to add 20 to 27 more in the U.S. over the next six months, Vishnoi said.

Meanwhile, the company is growing an average of 3.5 times year over year, Vishnoi said. It currently supports hundreds of companies around the world, such as Audi, Elevate and the U.S. Air Force, and is seeing more mid-market and enterprise clients signing on, he added.

TJ Nahigian, managing partner at Base10 Partners, said in an interview that Acquire has the opportunity to get ahead of a massive market shift in how companies want to interact and communicate with customers on the sales and support sides, something he said was accelerated during the COVID-19 pandemic.

“There is a crazy amount of engagement,” Nahigian said. “This is the one solution which gives you a unified view of the customer communication—all of the live chats, tickets, audio, video and responses get collected into one system together.”

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Illustration: Li-Anne Dias

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