Contentsquare, a cloud-based platform that helps businesses create better customer experiences on the web, mobile and apps, closed on a $190 million Series D round of funding Tuesday.
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BlackRock Private Equity Partners’ team led the round, joining existing investors Bpifrance, Eurazeo Growth, Canaan Partners, Hermes GPE , Highland Europe, H14 and KKR, many of which participated in this round, according to Paris-based Contentsquare in a written statement. Sapiance Capital Limited is also providing credit to the company.
In addition to the investment, BlackRock’s Nathalie von Niederhausern will join Contentsquare’s board of directors, the company said.
The Series D brings Contentsquare’s total funding to $310 million since forming in 2012, the company said. It last raised funds in January 2019, a $60 million Series C, led by Eurazeo, according to Crunchbase data.
The new funding infusion will go toward Contentsquare’s continued investment in innovation, such as artificial intelligence-based and predictive analytics, and to expand its business across the Americas, Europe, Asia and Middle East, the company said. In addition to its Paris headquarters, Contentsquare has offices in London, New York, San Francisco, Munich, Tel Aviv, Tokyo and Singapore.
“This investment during these uncertain times is a proof of the fantastic job our teams have done,” Contentsquare’s Founder and CEO Jonathan Cherki said in a written statement. “It validates the strength of our vision for the next five years and extends our global leadership in experience analytics at a time when these capabilities are critical to all businesses.”
After analyzing customer behaviors via web, mobile and app interactions, Contentsquare provides recommendations focused on increased revenue, engagement and growth, helping businesses figure out how to improve their digital results. The company said it has helped more than 700 enterprises in 25 countries deliver better digital experiences for their customers.
Illustration: Li-Anne Dias