There’s a certain seasonality to release dates. Apple announces new software in the summer and hardware in the autumn. Hollywood, historically, has dumped its cinematic clunkers in January and February. And Mary Meeker, current partner at KPCB and the veritable patron saint of Internet trend reporting, has taken to dropping her reports in early summer.
Weighing in at some 355 slides, this year’s huge report covers the current state of Internet advertising, the continued growth of the Chinese Internet, and even case studies in online shoe sales. But it wasn’t always so sprawling.
We were able to find presentations prepared by Meeker and her colleagues going back to 2004. We thought it might be fun to chart the growth of Meeker’s annual Internet Trends Report, as measured by the number of slides in the deck, from that year on.
Here’s the chart:
Over the past seven years, Meeker’s Internet Trends Report has grown in both scope and scale. The growth of Meeker’s annual report coincides with her departure from Morgan Stanley and her transition to a partner role at Kleiner Perkins in December 2010.
For those of you who might be interested, we’ve also collected all of the Internet Trends Reports dating back to 2004 and linked to them below.
- 2004 Report (Direct PDF Download)
- 2005 Report (Direct PDF Download)
- 2006 Report (Slideshare)
- 2007 Report (Direct PDF Download)
- 2008 Report (Slideshare)
- 2009 Report (Slideshare)
- 2010 Report (Slideshare)
- 2011 Report (Slideshare)
- 2012 Report (Slideshare)
- 2013 Report (Slideshare)
- 2014 Report (KPCB Blog)
- 2015 Report (KPCB Blog)
- 2016 Report (KPCB Blog)
- 2017 Report (Slideshare)
If the growth of the Internet Trends Report continues on an exponential trajectory, next year’s iteration could have almost 430 slides in it.
Obviously, there’s going to be a point beyond which continued expansion is not feasible, but in the meantime, VCs, founders, researchers and enthusiasts of all varieties seem to welcome Meeker’s informational largesse.