Amperity Acquires Custora For Undisclosed Price

Customer data management startup Amperity has bought customer analytics company Custora.

The acquisition makes Custora’s New York office the east coast headquarters for Amperity, which is based in Seattle, and brings the company’s total headcount to 175 employees.

“This is a massive bet for us and we think it’s a bet absolutely worth making and one we’re really excited about because of both the product and the customers and the technology but mostly because of the team,” Amperity CEO Kabir Shahani said in an interview with Crunchbase News.

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Amperity uses artificial intelligence to give businesses a “Customer 360”– a full view of what a customer is buying, what they want, and how to reach them. Custora, on the other hand, works in customer analytics for retail businesses.

Custora and Amperity’s teams first crossed paths when working with Austin-based jewelry company Kendra Scott about a year and a half ago.

“Immediately the first time we worked together we weren’t thinking anything about acquisition but we were like okay, this is the best in class,” Custora CEO Corey Pierson said of Amperity’s technology.

Custora raised $20.3 million in total funding, according to Crunchbase. Its most recent round was its $13.8 million Series B, which was led by General Catalyst, in September 2018.

Amperity has $87 million in total funding, according to Crunchbase, and its investors include Tiger Global Management and Goldman Sachs.

Custora marks Amperity’s first acquisition since it was founded in 2016. Shahani declined to disclose how much Custora was acquired for, and said it was too early to say if there will be more acquisitions in the future.

Custora focuses on retail, while Amperity works across verticals like finance and travel. The acquisition will let Amperity bring Custora’s value to other industries, Shahani said.

The services of the two companies are complementary, and together they can better serve customers, Pierson said.

“We really think that combined we have a chance to win this market,” Pierson said.

Illustration Credit: Li-Anne Dias

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