AnyClip Snags $47M To Help Companies Make The Most Of Video

Video platform AnyClip closed a new $47 million funding round, looking to take advantage of the growth the video market witnessed during the pandemic.

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The new round was led by JVP. Founded a decade ago, the company has now raised a total of $77 million.

AnyClip — which began its life as a GIF platform similar to Giphy before pivoting about five-and-a-half years ago — attempts to help companies unlock the potential of their video assets, said president and CEO Gil Becker. Its platform lets companies curate and categorize both internal and external videos, making it easier for employees and customers to find the video they are looking for while also giving the company data and analytics as to what people are watching without needing a third-party platform like YouTube.

The company realized 600 percent growth in the last 12 month, as companies turned to more video applications — like Zoom — as a way to engage with customers and employees, Becker said.

“Everybody has video now,” he said. “COVID definitely expedited that and the huge potential of services on top of data.”

Changing course

Before last year, AnyClip mainly focused on selling to media brands; helping to analyse and catalog their vast video libraries. However, after the pandemic hit last year, large enterprises came knocking for the platform to help with their increased use of video and ways to organize and use it.

While there are other video analytics platforms in the market — such as Boston-based Brightcove and New York-based Kaltura — Becker said AnyClip differentiates itself because its video analysis is not manual but rather fully automated, using AI to classify and tag video. Due to that automation, AnyClip can work for companies of any size, not just large enterprises, he added.

“During 2020 there were tectonic changes in the way organizations communicate via video and there is a tremendous need for automated artificial intelligence-based solutions to deal with an infinite amount of content,” said Erel Margalit, founder of JVP and Anyclip board member.

The company — which is based in Israel but has its executive team in New York — plans to use the new funding to increase sales and marketing, as well as add to the platform.

“We want to expand,” Becker said.

The company does not release exact revenue numbers, but Becker said the company has more than 1,000 customers and “tens of millions of dollars” in revenue.

“Anyclip is a category leader in using video to convey ideas, messages and feelings that text is too slow to bring forward,” Margalit said. “Therefore, as a category leader we intended to be a large and independent company that will bring a new paradigm shift within large organizations.”

Illustration: Li-Anne Dias.

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